Linda E. Swayne,Mark A Dodds's Encyclopedia of Sports Management and Marketing PDF

By Linda E. Swayne,Mark A Dodds

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This four-volume set introduces, at the administration part, rules and systems of economics, budgeting and finance; management; governance; conversation; company legislations and ethics; and human assets practices; all within the activities context. at the advertising part this reference source explores vast streams: advertising of game and of sport-related items (promoting a selected staff or promoting crew- and sport-related item, for example), and utilizing activities as a platform for advertising non-sports items, comparable to famous person endorsements of a specific model of watch or the company sponsorship of a tennis match. jointly, those 4 volumes provide a entire and authoritative review of the nation of activities administration and advertising this day, supplying a useful print or on-line source for pupil researchers.

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Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark A Dodds


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