By George S. Day
Based on approximately a decade of analysis, educating, and consulting at the subject, THE industry pushed association indicates the right way to practice Day's crucial advertising theories to a whole corporation. whole with diagnostic questionnaires and different review instruments to spot strengths and weaknesses and lead businesses via switch, THE marketplace pushed association is an integral advisor that may supply managers with the most important insights drawn from the main thorough learn of the decade.
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The Market Driven Organization: Attracting And Keeping Valuable Customers by George S. Day