Where There Are Asians, There Are Rice Cookers: How by Yoshiko Nakano PDF

By Yoshiko Nakano

this can be the 1st English-language ebook to target the electrical rice cooker and the effect it has had at the lives of Asian humans. This account of the rice cooker's globalization goals to maneuver clear of Japan-centric views on how "Made in Japan" items made it immense within the worldwide industry, as an alternative deciding upon to stress the collaborative procedure followed via one jap production significant and a Hong Kong entrepreneur. The booklet additionally highlights the function Hong Kong, as a loose port, performed within the rice cooker's globalization and describes how town facilitated the transnational move of jap home equipment to Southeast Asia, China, and North the USA. in response to over forty interviews carried out with key figures at either National/Panasonic and Shun Hing workforce, it presents a desirable perception into the method wherein the nationwide rice cooker was once first localized after which globalized. Interspersed all through are own money owed via participants in Japan and Hong Kong for whom possessing a rice cooker intended excess of only a handy manner of cooking rice. The ebook contains over 60 photographs, between them ads courting again to the Fifties that illustrate how eastern home equipment contributed to the appearance of a contemporary way of life in Hong Kong.

This account of the rice cooker's odyssey from Japan to Hong Kong and past is meant for a normal viewers in addition to for readers with an curiosity within the empirical research of globalization, intercultural communique, Hong Kong social background, and jap enterprise in Asia.

Yoshiko Nakano is an Assistant Professor within the division of jap experiences on the college of Hong Kong the place she teaches intercultural verbal exchange and media. With Alan Knight, she has co-edited a quantity of essays on overseas press assurance of the Handover of Hong Kong to China in 1997 entitled Reporting Hong Kong.

"The e-book meticulously describes the method wherein the chinese language and jap labored hand-in-hand to create items that might attract neighborhood people." – Nikkei company

"Consumer items don't develop into renowned simply because in their complex know-how. in response to a variety of interviews, this ebook vividly describes the method in which rice cookers overcame major cultural boundaries in advertisements, logistics and advertising and marketing and conquered rice-eating international locations round the world." – Ryuicihiro Matsubara, college of Tokyo, Asahi Shimbun

"This is an exhilarating tale that develops like a Hong Kong motion picture, but, even as, places domestic home equipment in a broader context by means of contemplating the function of Hong Kong as a global exhibit and the city's dating with mainland China." – Kan Nozaki, collage of Tokyo, Yomiuri Shimbun

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Where There Are Asians, There Are Rice Cookers: How 'National' Went Global via Hong Kong by Yoshiko Nakano


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