By Yoshiko Nakano
This account of the rice cooker's odyssey from Japan to Hong Kong and past is meant for a normal viewers in addition to for readers with an curiosity within the empirical research of globalization, intercultural communique, Hong Kong social background, and jap enterprise in Asia.
Yoshiko Nakano is an Assistant Professor within the division of jap experiences on the college of Hong Kong the place she teaches intercultural verbal exchange and media. With Alan Knight, she has co-edited a quantity of essays on overseas press assurance of the Handover of Hong Kong to China in 1997 entitled Reporting Hong Kong.
"The e-book meticulously describes the method wherein the chinese language and jap labored hand-in-hand to create items that might attract neighborhood people." – Nikkei company
"Consumer items don't develop into renowned simply because in their complex know-how. in response to a variety of interviews, this ebook vividly describes the method in which rice cookers overcame major cultural boundaries in advertisements, logistics and advertising and marketing and conquered rice-eating international locations round the world." – Ryuicihiro Matsubara, college of Tokyo, Asahi Shimbun
"This is an exhilarating tale that develops like a Hong Kong motion picture, but, even as, places domestic home equipment in a broader context by means of contemplating the function of Hong Kong as a global exhibit and the city's dating with mainland China." – Kan Nozaki, collage of Tokyo, Yomiuri Shimbun
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Extra info for Where There Are Asians, There Are Rice Cookers: How 'National' Went Global via Hong Kong
Where There Are Asians, There Are Rice Cookers: How 'National' Went Global via Hong Kong by Yoshiko Nakano